The comments may have been surprising for those that have criticized the payday loan industry and payday loan companies. The responses ranged from praise for the ease of the service to dispelling some of the myths about short term borrowing. A couple of the customer comments follows:
“I normally budget for my month really well – I know what I’ve got going in and coming out so I know how much cash I’ve left to spend. That was until my car got pranged at a junction and I had to find £100 excess or be off the road until [my next paycheck] … I applied online, sent my paperwork across and was called later to be told my money would be in the account by close of business that day … Thank you, My Payday Loan for being there when I needed”.
- J.M, 31, Stockport
“My girlfriend saw this great deal for a weekend away but neither of us had the cash to afford it then and there … I don’t know why but I did a web search for “money before payday” and there were quite a few sites. My Payday Loan was by far the most professional and so I applied to them. My girlfriend and I had a fantastic weekend away together and I was able to [the payday advance] back in one lump sum. It was all really easy as they took the payment automatically as agreed, so I wasn’t bothered by extra phone calls or waiting for cheques to clear before accessing my own money the following month”.
- L.R, 29, Cardiff