My Payday Loan Names New Consultant
By Desmond CarlislePayday Loan Writer
As MEM Consumer Finance, Ltd., continues to grow, one of its brands, My Payday Loan has appointed Alister Comrie as its professional marketing consultant. His role will be developing an ongoing and comprehensive marketing strategy for My Payday Loan, including looking away from the traditional online advertising of the cash advance market.
“The online market has a limited number of users and My Payday Loan has a significant share of the market space for payday loans. There are many people out there who would benefit from a financial product which helps remedy short term needs who simply do not know the alternative exists,” Comrie said. “These people are having to pay additional charges on unauthorised overdrafts and credit card fees. A payday loan allows them to budget for outgoings the following month rather than struggle to find the cash for their immediate needs.”
My Payday Loan has made technological breakthroughs in recent weeks, and hopes to grow its business even more quickly with this hiring. Alister’s development experience over the past 15 years includes clients such as Boeing, Motorola, HSBC and Sony. He will be working on a variety of marketing projects for My Payday Loan and MEM Consumer Finance, Ltd., creating additional consumer awareness.
“People need to be aware that short term loans do not come only in the form of check cashing or the sub-prime lending market. Payday loans provide a lifestyle cash option for the prime and near-prime consumer to allow them to manage their finances on a monthly basis,” he said. “This is an extremely exciting market development and one that we can see delivering real benefits to the majority of the UK’s population.”
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